CocoCanna
CocoCanna is an organic, plant-based skincare line rooted in sustainability and innovation. Based in Los Angeles, California, the company crafts luxurious skincare products by fusing hemp extract, CBD oil, and coconut oil to deliver high-end, organic solutions for healthy, radiant skin.
The goal of this project was to create a unique packaging design that embodied "high-end organic skincare" and resonated with the aesthetic standards of premium retailers like Sephora.
The design approach centered on creating a balance between luxury, nature, and sustainability to reflect the brand’s values. A significant focus was placed on research, including analyzing competitors, trends in eco-conscious packaging, and high-end skincare aesthetics. I sought to merge form and function by designing an origami-inspired, collapsible box for the flagship product, the Hemp Body Butter. This structure not only stands out visually with its alternating triangles but also fulfills the client’s need for collapsible packaging to reduce storage space, optimize shipping efficiency, and minimize environmental impact.
The triangle-based design was intentionally chosen to evoke motion, balance, direction, and energy—qualities that align with CocoCanna’s ethos of wellness and harmony. I carefully selected a color palette that communicates the product's essence: metallic gold for luxury and beauty, white for softness and purity (reflecting the coconut butter), and green for nature and vegan attributes. The customer provided the brand’s icon, which I seamlessly incorporated into the packaging design to reinforce brand recognition and maintain consistency.
Beyond the Hemp Body Butter, the project also included packaging for additional products such as hemp lip balm and CBD oils. These products were designed with complementary elements to tie the collection together while maintaining distinct labeling and clear, cohesive branding. Each product’s packaging incorporated clear label stickers and design features that echoed the luxurious yet eco-conscious theme, creating a unified product line.
Throughout the process, I ensured the packaging was not only visually appealing but also practical and environmentally considerate. The dielines and mockups were meticulously crafted to create a clean, professional finish while ensuring ease of assembly for production.
The result is a vibrant and dynamic packaging line that captures attention on retail shelves, reflects the product’s high-end organic qualities, and has become a top-selling feature. The cohesive branding and thoughtful design extend across the collection, ensuring each product contributes to the brand’s luxurious yet sustainable identity.
Packaging
Branding
Dielines
- This project was created as a senior graphic designer at Labeltex Inc. Packaging & Graphic Design Studio. 2018
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